TheQuint's explosive 4X YoY growth with Quintype
THE CHALLENGE
The Quint started off as a Facebook page publishing news in 2015. Since its inception, the portal has had one objective: redefine digital storytelling. To bring about this revolution in the digital ecosystem, The Quint needed a powerful CMS that would enable its editorial team to have complete agency over the entire process of content management, without them worrying about the technical aspect of the process. Along with a wide range of story templates and elements, integrations to facilitate omnichannel distribution and in-built SEO support, the ideal CMS should provide a scalable architecture, advanced management capabilities and exemplary tech support. Quintype powered The Quint’s tech infrastructure and helped them become India’s largest millennial-focused, new-age online news publisher.
THE SOLUTION
With Quintype’s intuitive CMS, custom integrations and advanced capabilities, The Quint was able to :
- Emerge a pioneer in digital news publishing industry by effortlessly producing and publishing various formats of digital, multimedia content like 360-degree videos, podcasts and interactive stories with the help of third-party tools.
- Enable the editorial team to manage their workflow efficiently and collaborate seamlessly with permission levels for different editorial roles and meticulous content organizing system.
- Manage multiple channels of distribution from one point while also ensuring channel-specific optimizations and keeping track of KPIs.
- Establish and maintain close relationships with their audience by delivering content through messaging channels like Whatsapp, Telegram and Facebook Messenger.
- Deliver improved and personalized digital experience to its readers through their newly-launched app among other distribution channels.
- Facilitate meaningful community engagement on the website by enabling audience feedback and safe, online conversations.
- Encourage citizen participation in the process of news gathering by running campaigns to build a repository of user-generated content.
- CMS is versatile and adaptable to provide us with custom feeds, API’s to help us in our audience development strategies.
ABOUT THE QUINT
The Quint is India’s largest millennial-focused, digital-only news publisher. Within four years into the digital ecosystem, it has grown to approximately 16 million unique monthly visitors, nearly 69% of which comprises millennials, i.e. readers in the age group of 18 to 34 years (source: Google Analytics).
With a variety of content across politics, entertainment, fitness & lifestyle, tech & auto and food & travel, The Quint has created a unique space for itself in the digital news publishing space.
“Quintype gives us a huge advantage in our mobile-first news environment. The platform is built for agility on mobile. No need for plugins. Quintype has figured out the mind of a content creator, it is not tech for tech sake, it works through a content creator’s mind.”
Ritu Kapur, Co-Founder, The Quint
Key Facts
4X growth in traffic year on year
1000+ user-generated content managed through tailored workflow
Over 4500 contributors external and internal